“优计划”是全球首个由银行卡组织推出的开放式跨境营销服务平台， 是它的标识。“优计划”通过移动互联网新技术，首次实现了对跨境消费的定位服务、精准营销和立减优惠，支持银联卡跨境营销服务和持卡人用卡体验全面升级。

As the first open cross-border marketing service platform launched by a bankcard scheme, u•plan takes as its logo. u•plan combines location-based marketing service and instant discount into UnionPay cross-border bankcard transactions for the first-time, which enhances UnionPay cross-border marketing service level and cardholder experience.